Rosenberg currently leads the bike share program, BCycle, a fully owned subsidiary of Trek Bicycle, which has brought electric bike-share to Santa Barbara. Prior to BCycle, Rosenberg was a Senior Leader at Zagster, a micro-mobility start-up based in Boston, and spent her formative years in the Advertising industry at Centro and NBCUniversal in New York City.
In addition to creating sustainable transportation solutions for communities, Rosenberg has worked with many non-profits as a volunteer with organizations including Homeless Children International, Music for Tomorrow, and the Entrepreneurship Empowerment Program in South Africa.
Rosenberg holds an undergraduate degree from Syracuse University’s S.I. Newhouse, School of Public Communications, in advertising and entrepreneurship and an MBA from Boston College.